thinkmy3D
Project Overview
thinkmy3D is an innovative solution designed to help individuals develop soft skills, critical thinking, cognitive ability, and digital skills by combining scientific assessment tools, training content, learning techniques, and digital technology. Their goal is to promote lifelong learning, self-mastery, and employability while fostering career growth and entrepreneurship.
Challenges
thinkmy3D, an established brand with a solid presence in Africa, wanted to expand into the North American market. They needed a brand refresh that would appeal to both their existing audience and new users in North America. Their old website and branding no longer aligned with current industry standards and required a modern, cohesive uplift.
Approach
To ensure a successful transition, I began with extensive research into thinkmy3D’s business model, competitors, and market trends in both Africa and North America. The key was to balance what worked in their current market with what would resonate in the North American market.
Next, I conducted multiple branding workshops with their team to guide them through understanding the future market landscape and ensure they were fully engaged in design decisions.
Once the branding was finalized, I moved on to designing the platform’s UX and the new website using the updated brand identity. The website was developed using WordPress to ensure ease of management and scalability.
Results
The revamped website and branding led to increased user engagement, improved performance, and a faster, more responsive digital presence. Additionally, their online services were successfully digitized, enhancing user experience and operational efficiency.