Inwit
Project Overview
Inwit is a sustainable corporate catering platform that aims to create a waste-free experience, allowing companies to order whatever they need without generating unnecessary waste. The platform is designed to promote sustainability while offering convenience and freedom to its users. Inwit’s mission is to reduce waste in corporate catering, making it easier for businesses to contribute to a brighter, greener future.
Challenges
Inwit approached me with several critical challenges:
- Their website and platform pages were underperforming, leading to a slow and frustrating user experience.
- The platform required significant manual intervention, adding inefficiencies to their operations.
- Page load speeds were slow, negatively impacting user engagement and causing a drop in customer retention.
These issues were affecting the company’s ability to scale and deliver on its promise of a worry-free, waste-free catering experience.
Approach
To address these challenges, I led a team of skilled developers to deliver a fully responsive, lightning-fast website and platform that adhered to industry standards and best practices. I employed design thinking to ensure the user experience was intuitive and aligned with Inwit’s mission. The project followed an agile development methodology to allow for continuous iteration and improvement.
One of the biggest challenges during the launch was ensuring that the new solution was presented in a way that corporate clients could easily understand without confusion. I carefully crafted the design and user interface to highlight Inwit’s unique value proposition while keeping the navigation and layout simple, clear, and engaging.
Results
The revamped website and platform resulted in:
- Increased user engagement, as users found the platform easier to use.
- Improved brand trust, with the new design reflecting Inwit’s commitment to innovation and sustainability.
- Positive feedback from corporate clients, who appreciated the improved experience and clarity of Inwit’s offerings.