Enlighten
Project Overview
Enlighten was founded on the belief that every child deserves access to quality education and opportunities to thrive, regardless of their background. Inspired by the struggles faced by students in under-resourced regions, Enlighten has grown into a leading digital education platform. It offers a holistic ecosystem for students, teachers, and communities while aligning with four key Sustainable Development Goals (SDGs): equitable access to education, bridging digital divides, empowering educators, and fostering strategic partnerships for long-lasting impact.
Challenges
Enlighten faced several key challenges:
- Standing out in a crowded market of learning management systems, many of which offered similar features.
- A cluttered and confusing website that didn’t effectively communicate the platform’s value proposition or resonate with its target audience.
- The need to balance professionalism with the warmth and accessibility expected from an education-focused brand.
Approach
I began by conducting a thorough analysis of Enlighten’s business model, competitors, and target audience. This deep dive helped identify opportunities to make the brand stand out while ensuring it was immediately recognizable as an education-related business.
For the branding, I created a modern and approachable identity that aligned with Enlighten’s mission to foster education and inclusivity. The website was redesigned to declutter the interface, simplify navigation, and highlight Enlighten’s unique value proposition. I focused on creating an intuitive user experience that catered to all stakeholders—students, teachers, and community partners—while ensuring the platform’s core message was clear and compelling.
Results
The project led to:
- Increased user engagement, as the website became easier to navigate and more visually appealing.
- Improved brand trust, with a cohesive identity that resonated with Enlighten’s target audience.
- Positive feedback from both users and stakeholders, who appreciated the platform’s clarity and accessibility.