Ignacio Mongrell
Project Overview
Ignacio Mongrell is a passionate advocate and political candidate for Member of Provincial Parliament (MPP) in the University-Rosedale area of Toronto. Focused on community-driven change, Ignacio’s campaign emphasizes issues such as sustainability, equitable access to resources, and empowering the voices of diverse communities. The campaign aimed to inspire trust, engagement, and connection with voters through a strong online and visual presence.
Challenges
The campaign faced several challenges:
- High competition in a politically active and diverse district meant that Ignacio needed a distinct and memorable brand.
- The campaign required a modern, professional, yet approachable identity that would resonate with a wide range of voters.
- The website needed to inform, engage, and motivate visitors to support the campaign through donations, volunteer efforts, and voter mobilization.
Approach
To ensure a compelling campaign presence, I began with a deep understanding of Ignacio’s values, key messages, and target audience. I created a cohesive visual identity, including campaign graphics and marketing materials, that captured the themes of community, progress, and inclusivity.
The website was designed to be both informative and action-oriented, making it easy for voters to learn about Ignacio’s platform, sign up for events, volunteer, and contribute to the campaign. We incorporated interactive elements, including testimonials, key policy highlights, and call-to-action buttons to maximize engagement. The design emphasized accessibility and ease of navigation, ensuring it was effective across all devices.