Cashful
Project Overview
Cashful is an open banking platform designed to streamline payment operations for African businesses. By offering a robust API, Cashful enables businesses to connect financial accounts effortlessly, enhancing operational efficiency and boosting conversions. Engineered for peak performance and scalability, Cashful aims to be a reliable partner for enterprises seeking to modernize their financial operations.
Challenges
Cashful faced several key challenges:
- A highly competitive market with numerous players offering similar services.
- The need to distinguish itself as a trustworthy, professional platform, avoiding the perception of being just another wallet app or a small startup.
- Creating a brand image that reflected the scale and reliability of a large, established firm while ensuring the platform was easy to navigate for users.
Approach
I began the project by conducting extensive competitor research to understand what was working in the industry and what gaps Cashful could fill. This was followed by target audience research to ensure the brand and website would resonate with the right market.
Using the insights gathered, I developed a clean and modern brand identity that conveyed trust and professionalism. The website design was created to complement the brand, focusing on clarity, ease of navigation, and scalability. The UX/UI was crafted to offer a seamless user experience, ensuring that users could quickly find information and interact with the platform.
Results
The project led to:
- Increased user engagement, with users reporting a better overall experience on the platform.
- Improved brand trust, as Cashful now projects the image of a reliable, large-scale enterprise.
- Positive client feedback, highlighting the modern and professional look and feel of the brand and website.