Quasi Modo Modern
Project Overview
Quasi Modo Modern is a highly respected and successful e-commerce business with over three decades of experience in modern interior design. Renowned for their high-quality products and attention to detail, they have built a strong reputation in the industry. With a recent change in ownership, Quasi Modo Modern saw an opportunity to revitalize their brand and enhance their online presence, ensuring they remain at the forefront of modern design.
Challenges
Quasi Modo Modern approached me following their acquisition with a request to modernize their brand identity and online experience. Their existing website, built on WordPress and using Ecwid, was outdated and didn’t reflect the superior quality of their products or their expert craftsmanship.
Key challenges included:
- Revitalizing their brand image to reflect their new ownership & innovative spirit.
- Designing an updated platform capable of showcasing over 1,800 products while maintaining a seamless and elegant user experience.
- Improving the website’s performance to increase online sales and expand their customer base.
Approach
I began by reimagining their brand identity to give it a fresh and modern feel, aligning with their exquisite product line and commitment to quality. Once the branding was in place, I focused on redesigning their website’s UX to enhance navigation, product discovery, and overall user satisfaction.
Results
The revitalized website led to increased user engagement, improved brand perception, and a boost in online sales. The fresh design, combined with a seamless UX, helped Quasi Modo Modern expand their customer base and strengthen their online presence.