Umlilo
Project Overview
Umlilo Energy is Africa’s leading platform for solar energy solutions, providing a complete ecosystem for homes, businesses, and installers. Their offerings include rooftop solar financing, best-in-class Tier 1 equipment, and software services. Umlilo also empowers businesses, installers, and EPCs with CRM solutions to track projects and boost operational efficiency. Umlilo’s mission is to drive solar adoption across Africa, creating a sustainable and energy-independent future.
Challenges
Umlilo Energy faced a key challenge:
- In a fast-growing solar market, they needed to create a brand identity that stood out from the competition while remaining professional, innovative, and approachable.
- They wanted a brand that was fun and friendly, yet capable of showcasing cutting-edge innovation and their commitment to sustainability and future-forward solutions.
Approach
To differentiate Umlilo Energy from its competitors, I conducted an in-depth analysis of market trends and competitor brands in the renewable energy sector. This research revealed opportunities to position Umlilo as both accessible and innovative—a company that not only leads in solar technology but also resonates emotionally with its audience.
The branding process focused on creating a vibrant identity with dynamic visual elements and color schemes that conveyed energy, progress, and sustainability. I crafted a logo and brand elements that felt both modern and playful, ensuring that the brand reflected Umlilo’s vision of making solar energy solutions accessible and exciting. The messaging emphasized Umlilo as “the future of innovation,” inspiring confidence while maintaining warmth and friendliness.